O’Gara Coach Partner and brilliant designer, Tom Ford, is using his new role as Chairman of the Council of Fashion Designers (CFDA) to bring a new hope to the future of fashion and it’s many houses of luxury designers amidst COVID-19. 

The CFDA is a not-for-profit trade association whose membership consists of 477 of America’s foremost womenswear, menswear, jewelry and accessory designers including Vera Wang, Tommy Hilfiger, Marc Jacobs, Carolina Herrera, and more. Earlier this week, Ford addressed CFDA members in which he spoke of the coronavirus’ impact on the high-end industry.

Tom Ford, designer and chairman of the Council of Fashion Designers (CFDA)

Ford focused on the fact that part of the CFDA’s mission now is to provide information and support “to ensure that as many businesses survive this pandemic as possible.” The CFDA’s A Common Thread is a storytelling initiative spearheaded by Vogue to raise both awareness and needed funds for those in the American fashion community who have been adversely affected by the COVID-19 pandemic. 

The CFDA Chairman outlined that the effort has helped the millions of people in the  fashion industry by raising $4.2 million to be distributed to businesses impacted by the shutdown. “We know we cannot save everyone, but our hope is to help businesses survive the immediate and in turn be positioned for future survival,” he said, “[The crisis] has made me feel incredibly proud to be a member of the American fashion industry.” 

Tom Ford’s brand has previously partnered with Rolls-Royce Beverly Hills X Macallan for an after-hours private shopping experience and scotch tasting. However, many alike luxury businesses have since focused our efforts to supporting those most affected by COVID-19 as well as the health heroes on pandemic’s front lines. Tom Ford’s statement has given the industry and it’s workersnew hope that we can awaken from this crisis with a better mindset and newfound revitalization.

“The industry will change; but change also presents an opportunity to reset, restart, and create a strong foundation for the future of American fashion,” Ford stated,  “The one thing I can promise, is that there will be a future for us all.”

For more information on the Council of Fashion Designers and A Common Thread, donating to COVID-19 relief, please click here