Aston Martin’s iconic wings are taking flight into an intense new era, with the British ultra-luxury marque today launching a bold new creative brand strategy and global marketing campaign to further accelerate its growth amongst new audiences. Celebrating the company’s position as makers of the most exquisitely addictive performance cars and centred on the brand […]
Tag Archives: aston martin f1
Last weekend’s season-opening Gulf Air Bahrain Grand Prix provided the perfect opportunity for British ultra-luxury car manufacturer, Aston Martin, to show off its most extreme car yet. Aston Martin Valkyrie AMR Pro is one of the world’s most astonishing track-only cars, engineered to explore the extremes of performance, unconstrained by road or racing regulations. This […]
Watch Aston Martin Cognizant F1 Team drivers Sebastian Vettel and Lance Stroll channel their inner James Bond alongside the Sky Sports F1 team.
A dramatic crash between title protagonists Lewis Hamilton and Max Verstappen that took both drivers out of the race cleared the way for Daniel Ricciardo to claim a sensational victory in the Italian Grand Prix, giving McLaren their first race win since the 2012 Brazilian Grand Prix – and a one-two to boot, as he […]
Max Verstappen looked set to take his first first-ever Azerbaijan Grand Prix victory before he crashed out from the lead with just five laps to go – giving Sergio Perez a second career victory, as Lewis Hamilton locked up on the penultimate lap to finish 15th in a hugely dramatic race in Baku. For the […]
The first timepiece borne of the recently announced partnership between Girard-Perregaux and Aston Martin has been revealed today. The Tourbillon with Three Flying Bridges – Aston Martin Edition unites the watchmaking expertise of Girard-Perregaux with Aston Martin’s unique knowledge of luxury and performance. Both brands demonstrate a passion for refined craftsmanship and have been working together, sharing […]
Red Bull’s Max Verstappen breezed to his maiden Monaco Grand Prix win over the Ferrari of Carlos Sainz and McLaren’s Lando Norris, with Ferrari polesitter and home hero Charles Leclerc failing to take the start after suffering a pre-race driveshaft issue – Verstappen also claiming the lead of the drivers’ championship for the first time […]
With Hamilton starting second on the grid, an early Safety Car after Kimi Raikkonen had crashed into his Alfa Romeo team mate Antonio Giovinazzi saw the seven-time champion drop to third behind Verstappen at the Lap 7 Safety Car restart. But Hamilton then fought back brilliantly, passing Verstappen back for P2 four laps later before […]
Max Verstappen took a superb victory in an action-packed Emilia Romagna Grand Prix that was red-flagged half way through after a a high-speed crash involving Valtteri Bottas and George Russell, which both walked away from unhurt. Lewis Hamilton recovered from a spin at Tosa to finish second, while Lando Norris made it from seventh to […]
Hackett London, the home of British menswear, is proud to announce the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024, which will mark 20 years of a unique and prestigious collaboration. In a […]
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