Rolls-Royce Cullinan, the world’s pre-eminent super-luxury SUV, promises the intrepid owner an unrivaled blend of comfort and capability surmised as ‘Effortless, Everywhere’. In addition to conveying its occupants to their destination in absolute serenity, off road or on road, Cullinan offers two unique Bespoke features to ensure that, on arrival, clients are equipped with everything required for their adventure.
The first is the Recreation Module, a motorized drawer cassette designed to fit securely and invisibly into the luggage compartment floor of Cullinan. At the touch of a button, the Recreation Module slides open to reveal equipment, accessories and paraphernalia personally selected by the motor car’s commissioning client, each item ensconced in its own individually tailored container. The Recreation Module can be trimmed to match or contrast with the car’s interior and exterior color according to the commissioning client’s preference.
THE LUXURY OF VERSATILITY
The Recreation Module provides 48 liters of space that can be configured precisely to accommodate the customer’s requirements. Furthermore, the entire assembly can be removed and stored separately, allowing customers to create Recreation Modules for specific hobbies and applications, from fly fishing, rock climbing, snowboarding or parasailing to kite-boarding or base-jumping. For example, a Cullinan client could devise three individual Recreation Modules for shooting, skiing and photography equipment, then select and install the appropriate unit prior to departure.
While the Recreation Module adds enormously to Cullinan’s versatility and individuality, it does so without compromising the car’s spacious 2,245 mm loading length and boot capacity of up to 1,930 liters.
KING OF THE NIGHT
In late 2019, Rolls-Royce Motor Cars commissioned photographer Mark Riccioni to create a series of innovative and subversive images featuring Black Badge Cullinan, under the cover of darkness, among the distinctive automotive subcultures of Greater Los Angeles. To support the project, the marque developed a personalized Urban Photography Recreation Module, incorporating specialist equipment including a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location. The Bespoke Collective of Designers, Engineers and Craftspeople also found room for Riccioni’s Sennheiser PXC550 MkII noise-cancelling headphones, Persol PO3225-S sunglasses and outerwear from streetwear brand Supreme.
To accommodate hosting in even the most rugged locations, the marque developed a permanent Bespoke feature for Cullinan named the Hosting Service. This remarkable marriage of design, craftsmanship and engineering offers a range of accoutrements to create the perfect beverage while enjoying the world’s most breathtaking vistas. Suited to hosting up to eight adults, the Hosting Service comes complete with glassware and the utensils for creating a fresh cocktail or a classic gin and tonic for passengers. Elegant highball glasses are adorned with discreet Rolls-Royce monograms whilst wooden chopping boards are made of the highest quality American walnut. Additionally, space is provisioned for a light snack service.
THE BEST SEAT IN THE HOUSE
As well as the Recreation Module, the rear compartment can accommodate a second Bespoke feature, unique to Cullinan, that customers can specify to enhance their explorations. With the tailgate open, a touch of a button deploys the Viewing Suite – two rear-facing sociably arranged either side of a retractable cocktail table. The Viewing Suite provides the perfect place in which to relax and reflect on the day’s events. Truly the best seat in the house.