In Beverly Hills, Father’s Day is always the shared date with the largest automotive event of the year, the Rodeo Drive Concours d’Elegance. What better way to spend the day – surrounding your family with the most iconic classics and latest from the manufacturers. To make it even more special, the event celebrated its 25th Anniversary!
Right at the corner of Rodeo Drive and Wilshire Blvd. the first thing you would find would be the O’Gara Booth. We were excited to see so many familiar faces enjoying the beautiful weather as well as the vehicles we had on display. From Aston Martin Beverly Hills, we had the new DB11 Volante in Morning Frost White with Indigo interior, the perfect car for Southern California. Bentley Beverly Hills showed off the Bentayga W12 Signature, a car for the whole family, while Lamborghini Beverly Hills had Urus on display. Urus is the world’s first SSUV, Super Sport Utility vehicle, built for all terrains and adventures! Next to the SSUV, Roger Dubuis was on site showing our clients their amazing line of watches created from recycled racing tires. That’s not all, we had an additional booth for Rolls-Royce Beverly Hills where we display the new Phantom VIII EWB and the Dawn Black Badge in Nardo Grey. Both available at the showroom. At the other end of Rodeo, we displayed our Aston Martin New Vantage along side Pirelli USA!
For McLaren Beverly Hills we had a very special activation going on. In addition to the 570GT displayed within the O’Gara Booth, the Beverly Wilshire Hotel was taken over! In front of the hotel, we displayed 3 cars the 570S, 570GT, and 570S Spider all from the new Sport Series. With those cars, we facilitated test drives for interested clients and new prospects. On top of the terrace, in the Beverly Wilshire’s new Rose Garden, was our O’Gara VIP hospitality suite. Guests were welcomed by walls covered in roses and quotes from the 3 time Formula One world champion, Ayrton Senna that lead the way into the space. On the right side of the terrace, McLaren Beverly Hills was given the opportunity to be the first dealership in the United States to have the Senna to show our top clients. We were honored to have such a privilege. For the full event video recap CLICK HERE!
To display the vehicle in such an exclusive environment we had to crane the priceless vehicle into the sky and onto the terrace. To see what that looks like, CLICK HERE!
We want to say thank you to Aston Martin Americas for the beautiful roses that each of our guests left the VIP hospitality suite with. Pirelli USA for joining us with their F1 racing simulator! Throughout the day was a competition and the winner received a Pirelli F1 winners ball cap. We also want to thank the DJ Warner Official, Visionnaire Home Philosophy for providing beautiful lounges, Consorzio del Brunello for having a full wine bar. Finally, Aquahydrate kept us cool throughout the day while BB Lifestyle Sun Screen protected us from the sun.