Every year on Fathers Day, the city of Beverly Hills does something very special. They put on their very own Concours, on the world famous Rodeo Drive. This event gives anyone who wants to attend, the chance to see the absolute best the automotive industry has had to offer. Ranging from Vintage Rolls-Royces, to the newest race inspired Lamborghini Huracan Performante, there is something for everyone. We at O’Gara Beverly Hills, a leader in the highline automotive industry, decided to follow suit, and do something special of our own.
That day we had three simultaneous events going on. Staged at the very front of the Rodeo Concours was our O’Gara Beverly Hills VIP Lounge. Inside this exclusive space we had some of our newest cars on hand. For Lamborghini, we had the newest iteration of the V12 car with the Aventador S, and by it’s side was the record breaking Huracan Performante. A rare sight considering this pre-production car is the only one in the country. At the back of the space sat the all new Aston Martin DB11, alongside the gorgeous Rolls-Royce Wraith. The four cars, all in white, placed on the enormous black carpet made quite the visual statement.
To get everyone energized for the day long events, we had an espresso machine staged at the back of the space, with coffee provided by our partners at Danesi Caffe. This exclusive space also gave clients and guests a place to check in for the two other events we were providing, a Rolls-Royce Driving Experience, and a Roof Top Terrace Party at the Famed Beverly Wilshire Hotel.
With the space in front of the Beverly Wilshire, reserved exclusively for O’Gara Beverly Hills, we were able to stage the entire Rolls-Royce range for guests to experience. This gave participants the option of the Dawn, Wraith, or Black Badge Ghost, and not only feel what it’s like to drive but more importantly to arrive in a Rolls-Royce.
The third Event was a private party held atop the Beverly Wilshire Hotel Rooftop Terrace. With over 5,000 square feet, we were able to bring together some of the world best brands to keep our guests delighted on this Fathers Day. An incredible display was put up by our partners at the Peter Lik Gallery. Peter, world famous photographer and record holder for most expensive photograph ever sold, provided stunning examples of his work including one of the Hollywood Sign. Our longtime friends and partners from the Luxury Living Group provided the exquisite furniture our guests were able to enjoy. Shown below are pieces from their Fendi Casa line.
Sun Air Jet was in attendance, showing our guests that you don’t need four wheels to travel in luxury, and introduced them to the full range of private jets they have available. With their own fashion corner, iconic menswear designer Isaia Napoli was on hand to show off their line of custom, made to order items, in the most popular summertime colors and styles.
Of Course what would a VIP event be without Champagne. Our Partners at Thienot provided the delicious ice cold bubbles, that kept our guests cool and relaxed. For those needing something with a little more substance, we had a chef on hand making sushi to order, as well as first class hors d’oeuvres provided by the Beverly Wilshire. All together these three events showed our clients and guests what it means to be apart of the O’Gara Beverly Hills family, and why we continue to lead the luxury automobile industry.