With another exciting year coming up for McLaren Automotive, the British Luxury Brand also recently announced their design partnership with LA fashion label, R H U D E, in a new Fall/Winter 2021 clothing collection.
R H U D E founder Rhuigi Villaseñor designed the project pieces with McLaren’s Formula 1 legacy inspired behind each thread. The Los Angeles-based label was influenced with the sport style elements of automotive culture in their capsule that encompasses both brands’ innovative and progressive designs. The collaboration not only brings together their pioneering and daring backgrounds, but also a common interest between both fanbases.
“My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project. This collection will pay homage to Bruce McLaren and the iconic history of the McLaren F1 team. Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the R H U D E x McLaren collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.” – Rhuigi Villaseñor, Founder & Creative Director
The R H U D E X McLaren collection features “collegiate cool” attire that suites both the luxury customer and the loungewear fanatic. Tailored silhouettes and posh details are incorporated in the designs with cashmere car coats, long leather shorts, athletic accessories, and even a cobalt bomber jacket with back vents to emulate sport vehicle aerodynamics.
“McLaren Racing’s collaboration with RHUDE is an exciting step as we continue to engage a global fanbase,” states Ben Priest, Senior Vice President, Partnership Development of Americas at McLaren Racing. “We’re delighted to collaborate with Rhuigi as he draws inspiration from our iconic brand history and reimagines trackside style for this set of collections.”
For more information on the RHUDE X MCLAREN New Fall/Winter 2021 Collection, click here.
