In the automotive industry, most new car reveals are pretty strait forward and similar. Cue the music, pull back the cloth, and talk about the car while guests watch though their cell phone screens. This time around Bentley wanted to do something different. Show off the Continental GT in a creative way, and making the experience very exclusive. These are the highlights from the special Bentley Beverly Hills event.
The Continental GT is a spectacular car. It has a look that has become synonymous with the Bentley name. After years of updates and subtle facelifts it was time for a redesign. The GT is new from the ground up, but keeping some of the design cues that made the car iconic. These details and features were included in a 20 minute short film featuring actor Jean Reno. This film was made exclusively for the screening which happened worldwide on the same day. Guests had to forfeit their cell phones not only so that no images could leak early, but so there wouldn’t be any distractions to take away from the presentation.
For Bentley Beverly Hills we wanted to host this screening at a location as exclusive as this event. We choose the Soho House West Hollywood. The members only venue with enough style and panache to match the car we would see later that morning. We started off with a beautiful brunch in the upstairs dining room. The delicious food provided was almost as impressive as the panoramic views of the city.
Following brunch all the guests were ushered to the Soho Houses private screening room. The elegantly appointed 50 person theater made for the perfect intimate setting to view this special Bentley presentation. It was kicked off by a speech from President and CEO of Bentley Motors, Mark Del Rosso. Following his introduction, the lights lowered and the film started.
After the film, guests were able to toast the next Continental and discuss the car with Mr. Del Rosso personally. This event was an excellent way for Bentley and O’Gara Beverly Hills to break the mold and approach the car unveiling a little differently.