An exciting, new facet to Lamborghini purchasing, the global brand recently released their concept of a Lamborghini Ad Personam Virtual Studio:  Lamborghini Aventador SVJ Xago Edition. 

This special edition is reserved within the new virtual Ad Personam studio by Automobili Lamborghini. The virtual design concept was born to offer consultation sessions to clients across the globe who want a personalized vehicle, without the added travel time to the Ad Personam Department in Sant’Agata Bolognese, Italy. 

Starting in July 2020, Lamborghini clients will be able to book a 2-hour initial consultation through their dealership with the ability to participate at the showroom with their Sales Specialist or a location of their choice. Through video call, the model of their interest will be shown in the Ad Personam studio with live design proposals, configuration options, and walk-around shots showing close-up details of the spec. After the initial viewing sessions, full proposals, renderings, and material samples are sent to the client for further evaluation. 

Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini. 

Paired with the celebration of this new Lamborghini concept, the Italian brand also announced the ultra-limited Aventador SVJ Xago Special EditionInspired by the North Pole hexagonal cloud shapes and the strength of the hexagon in nature, the Xago reflects the history in Lamborghini’s iconic ‘hexagonita’ theme in it’s design. The car was produced in just ten units and specially reserved for clients designing their Aventador SVJ virtually. 

A few interesting details of the Lamborghini Aventador SVJ Xago Edition include an exclusive seat pattern with hexagonita theme, a specially-created fading hexagonal silver effect on the exterior, a unique Ad Personam contrast color livery, and gloss black Nireo Ad Personam rims. 

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