The idea – what if? An experiment. “Bugatti stands for the continuous quest for technological [...]
The idea – what if? An experiment. “Bugatti stands for the continuous quest for technological innovations – in alignment with the company’s brand values of excellence, courage, dedication. And Bugatti never [...]
Ever wonder what would happen if you took two iconic cars and put them together? In most cases you would end up with something resembling the Homer car from the [...]
Bugatti. An automotive company more well known outside the car community for speed and cost than design and innovation. But in this industry, amongst its peers, they are recognized as [...]
We’ve heard Rob Melville, Design Director for McLaren Automotive, speak about the new Elva. We’ve watched him chat with our Motorsport Director Parris Mullins about design and function. We listened [...]
The Holy Trinity. To some that has religious meaning. To those who have petrol running though their veins, it means another. The McLaren P1, one of the three hypercars to [...]
In the world of design, we get a glimpse of what the future may hold for us. Could it include soft, bulbous vehicles and a society like that in Demolition [...]
Koenigsegg’s internal design team, managed by Sasha Selipanov, is known as Raw Design House. The maverick group of designers and engineers are currently paving the way for what is possible [...]
Automobile design. Something that was widely celebrated around the world during the mid century. Back then car companies took risks, made statements, and were’t afraid to make something beautiful. The [...]