In order to maintain a certain level of festivity, the French luxury brand decided to offer a special presentation that will be on exhibit right next to the beautifully decorated Christmas tree. Since last week, passers-by have been able to marvel at the Bugatti La Voiture Noire1, safely locked in a glass container.
“I am very grateful to Bugatti for this wonderful gift to our city. Now all residents of Molsheim have the very special opportunity to admire this unique masterpiece, the “La Voiture Noire”, of which Ettore Bugatti would certainly have been very proud,” says Laurent Furst, Mayor of Molsheim at the inauguration of the glass container last week.
“The Bugatti brand originated here in Molsheim, the city in which Ettore Bugatti founded his brand and started to manufacture his own automobiles more than 110 years ago. Molsheim thus became the cradle of our success – a success that continues to this day,” emphasizes Christophe Piochon, Site Manager and Managing Director Production and Logistics, who was also present at the inauguration of the installation. “Of course, nothing can replace the Molsheim Christmas market. However, it is important for us to bring joy to people from the region in these difficult times ”.
La Voiture Noire will be exhibit in the Molsheim city center until the end of March. It is the show car of the one-off model, which celebrated its world premiere at the Geneva Motor Show last year to mark the 110th birthday of the Bugatti brand. The hyper sports car, which has already been sold for 11 million euros (net), pays homage to the legendary Type 57 SC Atlantic by Jean Bugatti, which went missing at the beginning of the World War II and was never found again.
Bugatti exhibited a white Bugatti Chiron2 at the Strasbourg Christmas market two years ago. Last year the Bugatti Centodieci3 was showcased at Entzheim Airport.