At Lamborghini it’s not often we get to unveil new cars.  When this happens we put on an event. An event that matches the standard set by one of Italy’s most iconic brands. The Aventador S, an evolution of the brilliant v12 car released in 2012, is what was celebrated that night. With customers, family, and friends gathered around, we pulled on the curtain back, and shared with everyone, another brilliant creation to come out of Sant’Agata Bolognese‎.

For this beautiful occasion we needed a venue that would complement the brand, and be inviting to our guests.  The famed Pirelli PZero World checked every box. With different Lamborghini’s staged throughout the showroom, guests were able to get a taste of the other models currently available.  We also set up a professional race simulator giving guests the ability to race against each other and win the prize of Huracan for a Day.

For food and libations we offered gourmet hors d’oeuvres like Orange Infused Ahi Tuna Tartare, and Black Truffle Roast Beef Bites.  For Drinks we had special Lamborghini “Branded” Vodka creations and Molecular cocktails as well.

The star of the show was undoubtedly the all new Aventador S.  With updated styling, including new front facia, rear vents, and a more aggressive rear diffusor.  The engine output was increased by another 40 HP and suspension also received some fine tuning.  This was all presented to our guests by Lamborghini Beverly Hills Brand Manager, and former Super Trofeo World Champion Edoardo Piscopo. When the time came, the curtain was pulled back,  smoke was thrown in the air, and the beast was unveiled.  Guests were able to see the car up close and at one point, we fired up the V12 and let breath. It was an incredible event and it couldn’t have been done without the help of our talented team, and first class vendors. Visit the link for a highlight video of the nights events.  Beverly Hills Lamborghini Aventador S Unveiling